Challenge: No clear market strategy, weak brand identity

What I Did:

• Built full GTM strategy + sales pipeline framework
• Created brand identity + pitch deck
• Directed content/marketing rollout
  

Results:

• 2M+ Euros pipeline in 12 months
• 2 investor interests from refined pitch + agreed for a demo
• Brand now used in global product marketing

What Made It Work:

• Repeatable sales framework with CRM and dashboard tracking
• Visual storytelling and founder-led narrative in investor decks