Challenge: No follow-ups, messy CRM, no automation, untrained team
What I Did:
- Revamped CRM views by roles
- Built lead follow-up logic, automation & campaigns
- Trained team in product selling + tools
Results:
- €5M+ pipeline activated
- 200% growth in cold-to-warm deals
- The trade show led to hot deals flow
- Full operational clarity for sales/marketing

